A few weeks ago, I was at my cousin's house and he asked, "Have you seen Kpop Demon Hunters?"

And I was like.... no?

He goes, "I'm putting it on."

Loved it, 10/10, no notes. I don't know what I was expecting but it wasn't that.

I went home and watched it again a few days later. (Am I hooked?)

I won't spoil it, but it has a lot of philosophical story lines. Good & evil, feeling uncomfortable about our true selves, stepping into your power...it got deep!

This movie became an international sensation, and I believe it's due to the deep storytelling involved. I have not met a single person who has not liked this movie.

It really had me thinking about some of the themes I talk about here. Using stories to captivate people, thinking of your customer's stories to position your product, etc.

There is a song in the movie called "How It's Done," and you don't need to know more than that to get what I'm about to say.

So many people I've worked with in *any* marketing capacity do not share their behind the scenes enough. There is so much to say about how your product or service came to be.

And I've gotten variations of this question: "no one will care about my story".

I PROMISE THEY WILL. I do!

When I am in the market to buy something, especially from a creator or online business, I 100% care about their story. In fact, for some products I've purchased, I REMEMBER the stories that led me to buy the product.

So, show them how it's done. If anything, for the fans!

Now if you haven't seen the movie go watch it. I now evangelize for this movie, apparently 😅

Brb listening to the soundtrack now,

Dom