I think I used 3 different types of tomatoes yesterday: tomatoes from the garden, campari tomatoes, and heirloom.

Hey, they're in season!

And hey, I'm Italian-American. Tomatoes come in many forms in this household.

Sorry for making you hungry. If you need a snack before you continue reading, I get it. (I'll wait for you).

Now answer me this: if you had an heirloom tomato in your hand, would you eat it within a day or so or eat it in a year?

You'd eat it soon because it'd go bad otherwise.

You could also blend it to make a sauce if it's gone a bit south. Or can it for the winter. But you wouldn't let it sit there to go bad.

Ya know, content is a lot like that.

Coming up with ideas

People have asked me how I come up with content ideas for clients or myself.

Truth is, I used to struggle with that - staring at a blinking cursor trying to force something out.

Now? I really don't "come up with ideas." I execute them when they come naturally.

Here's what I do:

• Get organized. I have a pinned note in my Notes app & several Notion pages. You can also write things down the ol' fashioned way!
• When an idea strikes, I either write it down or immediately execute it.

Because when content ideas come, you'll forget them if you do nothing. I've let too many ideas that popped into my head go to waste by not doing something with them. Rotten tomatoes!

Like tomatoes, you need to do something while the idea is hot or you'll forget.

When I need inspiration, I also know where and when my best ideas come to me.

If you need an idea, I suggest taking a walk. I always have better ideas after a yoga class too! Clearing your mind will often make way for ideas that come more naturally.

That being said, if you need an "ideas guy," I'm your guy. It's my favorite part of working in marketing! Hit reply if any of this resonated with you.

Love and pasta,

Dom