The thesis of this newsletter (barf lemme start that over)

The whole point of this newsletter is to help marketers (or anyone who needs to market something, which is low key everyone?) stop running on a never-ending content hamster wheel and get back to what makes them great.

Their story, their message, their values...

One day, it dawned on me what the issue was: business owners detach themselves from the audience they market to.

They think of their target customer as an abstraction - a set of characteristics (a customer persona).

But rarely do they think of their customer or audience as a reflection of a part of them.

And that's the shift that needs to be made.

Your audience reflects a piece of you

This might not apply to big businesses, but for small businesses or creators, it does.

1) You started a business for a reason.

In a TikTok I made, I gave the example of someone who starts a smoothie shop. Maybe they started it because they're health conscious, or there is a lack of smoothie shops available in the area. But they had a *reason* to start it.

Sure, your customer may be demographically different than you. But what makes you think your audience doesn't share in the reason you had to start the business in the first place? You should probably let them know so they can vibe with ya!

2) Content should talk to something that resonates with you.

Because if it resonates to you it will resonate for your ideal customer, client, or audience.

It goes back to the question marketers often ask themselves. Would I even like this post?

If not, skip it.

3) Think of your customer as an extension of you, not different from you.

Marketing is just talking to people. Remember you're talking to people, not an abstract idea of a customer.

A person like you.

A reflection, if you will. You have my permission to sing the song (only 90s kids will know).

That's all for this week!

Ciao for now,

Dom