I got sunburnt last week at a 4th of July parade for the first time in a while.

As I write this, my arms are still peeling 😅 I was down bad! I could hardly shower and the air hurt me.

But as my sunburn heals, what's underneath? Fresh, healed, tanned skin (that is probably still a little damaged, but aren't we all?).

The lesson? Sometimes ya gotta get burned to start fresh!

I think every marketing service provider has gone through that conversation.

No matter which service you provide, we've all had a customer who feels burned. Burned by their past marketer, their strategy (or lack thereof), social media, or something else.

They know they need to market but they don't know how - that's why they hire people to do it for them.

But at the same time, they feel disconnected from their marketing efforts and feel the need to control the situation (which leads to burnout for the service provider and client).

I noticed this, and every time I ended up doing a job I wasn't even aware I was doing.

They needed help with their messaging *first*, not their marketing. We needed to get to the root of who we were talking to and why.

I.e., What stands the test of time regardless of where marketing moves?

Your story, your values, your messaging.

This is how you move from working in a place of panic to working in a place of alignment.

After helping clients through that, the rest of the marketing work seemed to flow again.

Centered > chaotic always.

That's all I got for this one!

Ciao for now,

Dom