My first social media management job was at a non-profit. It was very design-heavy and I learned most of my graphic design skills there.

I secured another social media management client and this time, it was very video-focused. I learned how to edit short-form video, optimize for different social media platforms, and keep up with algorithms. I also learned my most important lesson: not to create solely for an algorithm.

In between, I had SEO projects, website projects, and email projects. Now I primarily take on email projects.

My first thought when I reflected on my career was, "Wow, I'm all over the place."

But it's that non-linear path that made me into a more confident freelancer and online business owner. Because let's be real, confidence gets you clients and confidence gets you paid!

What My Non-Linear Path Taught Me

Recently, a family member asked if I could build them a simple website for their restaurant.

"Of course I can!" I told them.

I knew exactly what platforms and systems they'd need for a simple website that fits their budget and my expertise.

How?

Because I've been scrappy before. I wasn't worried about not knowing enough because I was always ready to find the answer.

I know basic SEO. I can use a basic website builder. I can do basic graphic design. I can make their website. All of my previous jobs and projects prepared me for that.

So in this email, I'm giving the career and business owner advice that I wish someone told me.

Some people's careers are not linear.

Saying it again.

Some people's careers are not linear.

And that's okay! I'd argue *many* people's careers are not linear!

As I previously illustrated, picking up skills from different jobs and pursuing different interests ultimately benefited me.

No marketing exists in a silo; all these systems play together. What looked like indecision was actually skill-building.

I was always one step closer to what I ultimately wanted, and there's nothing to say I won't pivot again.

It's all about playing to your strengths, changing course when necessary, and knowing that it's your life and you need to do what makes sense for you. ❤️

Ciao for now,

Dom