Years ago, I remember seeing the viral TED Talk from Chimamanda Ngozi Adichie, the danger of a single story.

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Essentially, her message is that the story we hear about a particular type of person or place may not be correct and can lead to big misunderstandings.

Stories have power. They shape how we see the world. But the power of stories has to be harnessed correctly.

Telling your brand's story

What if your target customer has a story about you in their minds that isn't true? What if they have no story about you at all?

This is the importance of storytelling in your marketing, and this is the technique that will set brands apart in the AI gold rush.

Here are some brand stories to think about incorporating into your marketing:

• Your brand's backstory (why it was started, transformation stories)
• A setback that was overcome
• A customer's story
• A hypothetical story (make one up, just be clear that it's made up for illustrative purposes)

And, there's no better way to tell a story than directly to a potential customer's inbox.

I predict email marketing is going to become a preferred way to tell your brand's story, especially in today's noisy social media environment. I suggest jumping on that before everyone else does!

🫶🏼 Something I'm loving right now:

Last weekend, I watched the movie Nonnas on Netflix. It was cute and a little corny, and it'll make you nostalgic for the times with your grandma. 🥹

How I can help you:

I'm working on my offers to turn your email list into a storytelling machine. For now, reply back and let me know what you thought of this email!

Ciao for now,

Dom