A few days ago, we got a black diamond watermelon. I think it was the best & sweetest watermelon I ever had. Well, my phone must have been listening to me because I started getting TikToks about making watermelon rind candy out of the rinds. Didn't know that was a thing? It is—my oven is still drying them out as I type this. So yeah, you can turn watermelon rinds into a gummy candy. It just takes FOREVER. This is how you do it: Cut outer skin and cut up rinds into candy-sized pieces Boil them...
14 days ago • 1 min read
Can I be vulnerable for a sec? (Of course I can, this is my newsletter!) I struggle with Imposter Syndrome and it's something I've attacked from multiple angles this year. I feel it less now, but it's still there. If you don't know, Imposter Syndrome is the feeling that you don't deserve your success or that you'll be "exposed" as a fraud (aka an imposter). This led to self-sabotaging behaviors and contributed to more self-doubt. As I began to heal this, I started seeking out answers from...
21 days ago • 1 min read
There are yuge conversations on social media about what you should *actually* talk about if you're creating content (for a personal brand or otherwise). Some talk about finding your niche, others about becoming the niche. Content pillars, POVs, etc. I've been dabbling in creating on TikTok and my algorithm is serving me all sorts of content about this. As for most things, the answer isn't one size fits all. It depends on what keeps you consistent & motivated and what your "ideal audience"...
28 days ago • 1 min read
The thesis of this newsletter (barf lemme start that over) The whole point of this newsletter is to help marketers (or anyone who needs to market something, which is low key everyone?) stop running on a never-ending content hamster wheel and get back to what makes them great. Their story, their message, their values... One day, it dawned on me what the issue was: business owners detach themselves from the audience they market to. They think of their target customer as an abstraction - a set...
about 1 month ago • 1 min read
I got sunburnt last week at a 4th of July parade for the first time in a while. Yea As I write this, my arms are still peeling 😅 I was down bad! I could hardly shower and the air hurt me. But as my sunburn heals, what's underneath? Fresh, healed, tanned skin (that is probably still a little damaged, but aren't we all?). The lesson? Sometimes ya gotta get burned to start fresh! I think every marketing service provider has gone through that conversation. No matter which service you provide,...
about 1 month ago • 1 min read
Rebrand! Welcome to Marketing That Flows Welcome to the first newsletter under a rebrand! I was going to call this "Depth Over Dopamine," but I decided to capture that essence in a wider way. Welcome to Marketing That Flows. ꩜ Because ultimately, the goal is for clarity and flow in your marketing and creativity over the noise that is currently the internet. 100% channeling this rn And AI. And news cycles. And social media. You get it. That's ultimately why I chose to move towards this...
about 2 months ago • 1 min read
I wasn't ready to start this email list. I didn't know what to name it, what to write about, or where it would lead. But I started it anyway. And for me, that's rare. I'm usually the type to overthink, wait until the "right moment," or procrastinate until I talk myself out of it. Clearly, I decided to end that when starting this newsletter! So what did I learn by starting without clarity? #1 Clarity comes from action, not from thinking. I've written an email once a week for 6 weeks - enough...
about 2 months ago • 1 min read
Ah, to be a kid in the early 2000s. The other day, I was talking with my cousin about those "nostalgia" TikToks. You know, the ones that show the toys you used to play with in 2001 with the music that is so nostalgic it almost makes you feel sick? You best believe that I'm going through all 35 slides of this too! I said to him, "yeah, we could curate that same feeling today if people realized what made those times so special." So, what made those times special? (from an early 2000s kid)...
2 months ago • 1 min read
Meeting the Carbliss Founders Last Thursday, I had the opportunity to meet Carbliss founders Adam Kroener & Amanda Kroener at AMA Milwaukee's Summer Social event. Amanda Kroener & Adam Kroener speaking at AMA Milwaukee Summer Social (Photo courtesy of Green Onion Creative) Carbliss is a beverage company focused on creating flavorful, low-carb, & low-calorie canned cocktails. They're similar to a High Noon, but they taste so much better. I'm not just saying that! I almost had a hard time...
2 months ago • 1 min read