A few weeks ago, I was at my cousin's house and he asked, "Have you seen Kpop Demon Hunters?" And I was like.... no? He goes, "I'm putting it on." Loved it, 10/10, no notes. I don't know what I was expecting but it wasn't that. I went home and watched it again a few days later. (Am I hooked?) I won't spoil it, but it has a lot of philosophical story lines. Good & evil, feeling uncomfortable about our true selves, stepping into your power...it got deep! This movie became an international...
17 days ago • 1 min read
I woke up today to a brisk morning and realized it's almost SEPTEMBER?! K! Bye, where did summer go? Though I'm not looking forward to a long winter, the colder months are definitely when I reflect more. Last winter, I had damn near a whole reinvention of self. One could say I locked in. Locked in but never stressing It's not too late Q4 can really seem like a blur. Fall comes, the holidays follow, and boom - it's 2026. But last year, instead of falling into the mindset that the year is...
about 1 month ago • 1 min read
I think I used 3 different types of tomatoes yesterday: tomatoes from the garden, campari tomatoes, and heirloom. Hey, they're in season! And hey, I'm Italian-American. Tomatoes come in many forms in this household. This, a piece of bread, and a Diet Coke? It's over. Sorry for making you hungry. If you need a snack before you continue reading, I get it. (I'll wait for you). Now answer me this: if you had an heirloom tomato in your hand, would you eat it within a day or so or eat it in a year?...
about 1 month ago • 1 min read
My first social media management job was at a non-profit. It was very design-heavy and I learned most of my graphic design skills there. I secured another social media management client and this time, it was very video-focused. I learned how to edit short-form video, optimize for different social media platforms, and keep up with algorithms. I also learned my most important lesson: not to create solely for an algorithm. In between, I had SEO projects, website projects, and email projects. Now...
about 2 months ago • 1 min read
A few days ago, we got a black diamond watermelon. I think it was the best & sweetest watermelon I ever had. Well, my phone must have been listening to me because I started getting TikToks about making watermelon rind candy out of the rinds. Didn't know that was a thing? It is—my oven is still drying them out as I type this. So yeah, you can turn watermelon rinds into a gummy candy. It just takes FOREVER. This is how you do it: Cut outer skin and cut up rinds into candy-sized pieces Boil them...
about 2 months ago • 1 min read
Can I be vulnerable for a sec? (Of course I can, this is my newsletter!) I struggle with Imposter Syndrome and it's something I've attacked from multiple angles this year. I feel it less now, but it's still there. If you don't know, Imposter Syndrome is the feeling that you don't deserve your success or that you'll be "exposed" as a fraud (aka an imposter). This led to self-sabotaging behaviors and contributed to more self-doubt. As I began to heal this, I started seeking out answers from...
about 2 months ago • 1 min read
There are yuge conversations on social media about what you should *actually* talk about if you're creating content (for a personal brand or otherwise). Some talk about finding your niche, others about becoming the niche. Content pillars, POVs, etc. I've been dabbling in creating on TikTok and my algorithm is serving me all sorts of content about this. As for most things, the answer isn't one size fits all. It depends on what keeps you consistent & motivated and what your "ideal audience"...
2 months ago • 1 min read
The thesis of this newsletter (barf lemme start that over) The whole point of this newsletter is to help marketers (or anyone who needs to market something, which is low key everyone?) stop running on a never-ending content hamster wheel and get back to what makes them great. Their story, their message, their values... One day, it dawned on me what the issue was: business owners detach themselves from the audience they market to. They think of their target customer as an abstraction - a set...
2 months ago • 1 min read
I got sunburnt last week at a 4th of July parade for the first time in a while. Yea As I write this, my arms are still peeling 😅 I was down bad! I could hardly shower and the air hurt me. But as my sunburn heals, what's underneath? Fresh, healed, tanned skin (that is probably still a little damaged, but aren't we all?). The lesson? Sometimes ya gotta get burned to start fresh! I think every marketing service provider has gone through that conversation. No matter which service you provide,...
3 months ago • 1 min read